Don’t judge a book by its cover? When it comes to your Facebook cover photo, you need to think about the experience you want to give. People need to understand what you do but also feel the right emotions to feel compelled to dig further. Show
For that reason, staying congruent with your brand is a must. Your image must be of high quality and perfectly optimized for the display. In other words, you need to be dam proud. Show your personality, story and purpose as a company through the content of your Facebook cover photo. You don’t want Gordon Ramsey looking at your cover picture with utter confusion. No confusionIn this article, we’ll tackle the Facebook cover photo size as well as our best practices to truly make it stand out. It’s important to take a step back and ask yourself: what is the goal of having a good Facebook cover photo? It might be to improve people’s feeling about your brand or to sell them products, etc. This is the foundation of it all. We’ve even added some creative angles that will make your heart go boom-boom. Say goodbye to modifying an image 50 times to make it fit in the mobile & desktop version of the Facebook banner’s sizing. Why caring about your Facebook cover photo?Everybody who visits your Facebook page will see your Facebook cover photo. With over 2.7 billion monthly active users, Facebook is definitely not a place where you want to slack off as a company. If you are in business, people will search your brand and judge your content. I’ll also add that it’s a great exercise to question yourself about your brand’s identity: colours, style, messaging and story. It will allow you to realize what truly matters because you’ll definitely have to make choices. Get ready to cut the crap! Facebook Cover Photo DimensionsWhen it comes to the actual size, Facebook recommends for your Facebook cover photo the following:
The tricky part is that your Facebook cover photo design might fit well on mobile but look horrible on desktop. Facebook doesn’t stretch your design so that it looks like smashed picture of Beyoncé, they just crop it. It’s very important to make your design adaptable to both device sizes, or at least the critical components are visible. Mobile Facebook Cover PhotoThere a few things to consider as well before uploading your design:
Let’s also remember that 61% of the traffic is mobile nowadays so we recommend you focus first on the mobile experience. At K6, we recommend placing everything of your design to be 640 pixel wide by 312 pixels because these are the zones that appear on desktop and mobile. The middle part appears on all device sizes.Also keep in mind that you don’t need to have a static cover image anymore. In fact, we highly recommend transforming your design into an animation or a video. It’s more interactive and it does make you look less like a brand from the 90s. Bear in mind, quality is what matters most. If your image is better than your video, don’t add your video. Tools to Build a Facebook Cover PhotoAs I mentioned at the beginning, you don’t need to be a designer to make a great Facebook banner photo. There are tons of super useful tools that can make it super simple. They even have templates that make your life easier. The most popular is Canva, but if you don’t like it, you can give a try to Snappa or Vista Create. Most of them have a free version and tons of templates to use. I’ve added a nice tutorial from Sara Nguyen on how to make your Facebook cover photo with Canva.
As you can see, you don’t need to be an Adobe Photoshop expert to make a Facebook cover photo that you are proud. Grab your laptop and start designing! Best Facebook Cover Photo PracticesWhen you start designing your Facebook cover photo, you might have all those ideas but not know what to do. The hardest thing is choosing what you want to feature because I’m sure all your brands have amazing value propositions. The best way to do this is to decide what your brand stands for and what matters most to you and your customers. For instance, you might have fast shipping but your environmental efforts are more important to mention. It’s all about finding what your target audience will be most receptive to. If you can’t fit it all in one image, remember, you can also create a video which would also make your brand look much more dynamic. Before you start, here are a few important points to consider. First, you want to have your image as PNG file otherwise Facebook might reduce your cover photo’s quality by reducing its size. Second, make sure your design stays on brand. There’s nothing worse than a cover photo that doesn’t resemble all your other marketing assets (colors, fonts, image styles, etc.) Sometimes, all you need is a strong taglineWe’ve compiled a few great ideas to include in your Facebook cover photo:
While these are great ideas to start with, we also wanted to give you direct best practices. These practices can be used as a checklist to make sure your Facebook cover photo is good looking.
If I must add, the golden rule is be proud of what you create. As you can see, there are many components to make a great Facebook cover photo but it’s worth the effort. It will help you get super clear on what matters for your brand and ultimately be more successful as a business. Remember, you will also be able to use it on other channels. Facebook Cover Photo InspirationsIn need of inspiration? Here are a few ideas to kickstart your brainstorming session and get over the blank page syndrome: Cover Photo Inspiration
Facebook Profile PictureWe can’t talk about your Facebook cover photo without talking about your page’s profile picture. While this image is usually easier to create, it is important that it complements and stays congruent with your banner picture. The size is square and the pixels drop from desktop to phones:
For your profile picture, we highly recommend using a smaller version of your logo if your official logo is very big. Just make sure it’s in a PNG format and it fits within a circle just like the example below. Lululemon Facebook Profile PictureWrapping it upMake sure you use the safe zone to make your Facebook cover photo so it looks good on mobile AND desktop. Most people overlook their Facebook cover photo and I get them. They are a lot of higher ROAS activities but you probably have a Facebook cover photo so why not spend a bit of extra time to make it look good. If you don’t have the time, you can hire a designer to make you one. Remember, you will keep this image for a long time and tons of people will see it. I hope our design inspirations & best practices have made you a more solid Facebook cover photo creator and don’t hesitate if you are looking for a social media agency. See ya! What size is a Facebook cover photo 2022?Your Page's cover photo: Displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones. Must be at least 400 pixels wide and 150 pixels tall.
What size is a Facebook business page cover photo?The Facebook cover photo size is 820 pixels wide by 312 pixels tall on desktop. However, mobile users will see 640 pixels wide by 360 pixels tall. The correct Facebook cover photo size is the first step to portraying the right image on social media.
How do I change the audience of my cover photo on Facebook 2022?Updated mobile browser experience. Tap in the top right of Facebook, then tap your name.. Scroll down to the post you want to edit.. Tap in the top right of the post and select Change Audience.. Select a new audience from the options that appear (example: Public, Friends, Only Me).. Tap Done at the bottom.. |