Home » Social Media » Facebook donations basics: How to set up the Facebook Donate button Show
Digital FundraisingSocial Media Facebook donations now allow qualifying nonprofits to fundraise from their supporters on one of the world’s most popular websites for a 0% processing fee with the Facebook Donate button (as of Giving Tuesday 2017, Facebook stopped collecting fees for donations processed
on-platform). Let’s talk about what the Facebook Donate button is, the 2 different types of Facebook donation buttons, how to add the button to your nonprofit’s Facebook page, and the million-dollar
question: Should my organization use the Facebook Donate button? What is the Facebook donate button?Nonprofits can now crowdfund directly from their pages with Nonprofits on Facebook and
the Donate button. The Donate button sits next to the Contact or Sign Up buttons on a page, and allows users to quickly donate to a charitable organization without leaving the platform. This is an especially popular feature for users who do Facebook birthday fundraisers. The 2 types of Facebook donation buttonsDirect donations on Facebook augment an older version of Facebook fundraising
that you can still opt into. The older version is still available to all nonprofits and directs donors to an external website of your choice to collect donations. The new Facebook donate button is an on-platform donation flow available to nonprofits that are accepted after they apply to use Facebook Fundraising Tools. 1. Links to websiteThis option displays a donate button that links to your website’s donation page. Organizations can customize the set donation amounts depending on their target audience. 2. Facebook on-platform payment
How do I add the Facebook Donate button?The rest of this guide will focus on the Facebook on-platform payment option so keep reading to learn how to qualify for and start collecting Facebook donations on your nonprofit’s page. 1. Meet Facebook Donations requirementsThe general process for getting a donate button for your page is:
2. Select your nonprofit’s page on FacebookThe page on which you want to collect donations must go through Facebook’s verification process. If you manage multiple pages, you must select the nonprofit page that you’d like to place a donation button on. 3. Submit the page for reviewTo get your page verified, you can either have Facebook call you directly, or you can upload acceptable documents as proof of ownership. In this example, we uploaded our IRS determination letter for approval but you can also use a
business utility bill, business license, or a certificate of formation. 4. Create your Facebook Donations accountAfter about 2-3 weeks, Facebook will notify you if your application was approved. Once you are ready to move forward, you must now go through the steps of creating a Donations Account. Before you begin, be prepared to have the following information on hand:
Once you’ve created your Donations account, the final result will be a prominent donate button at the top of your Facebook page that allows users to stay on the platform and make a frictionless donation. Online Course Online Fundraising EssentialsBuild a successful online fundraising strategy from the ground up Should we be using Facebook donations?Sure, but don’t abandon your CRM or other fundraising efforts. How do I accept donations on Facebook?Step 1: Go to your nonprofit's Facebook Page (must be Page Admin). Step 2: Select + Add a button from your Page header, or if you already have a CTA button hover over it and click Edit. Step 3: Select Donate through Facebook* to let people donate directly through Facebook (you'll need to sign up for Facebook Payments).
How do Facebook non profit fundraisers work?A user starts a fundraiser or joins a Facebook Challenge in support of your nonprofit. Their friends, family members, and colleagues donate in support of the effort. These donors choose whether they want to share their contact information (email) with your nonprofit.
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