How to make cinematic video on iphone

If you have been wondering how to leverage video marketing, then this article is for you. Video marketing is a powerful tool that brands can use to broaden their audience, boost conversion rates, and introduce their products and services. Businesses can use several different types of videos to accomplish various goals depending on their needs and long-term objectives.

From explainer videos to branded content, it's important to consider what types of videos will help you achieve your brand goals and maximize your marketing ROI. To help you plan and refine your marketing strategy, here are 10 types of videos to consider using in your next video advertising campaign.

Creative Humans makes it easy to find and hire top video production studios and freelancers. Create a Free Account or Post a Job to get started.

The question I get asked most by aspiring filmmakers is ‘What camera should I buy?”. I hear this constantly. and the amount of times that not having the ‘right’ equipment has stopped someone from bringing their film idea to life is crazy!

The truth is, to make great films, you don’t have to have the most expensive and fancy camera equipment, all you need is a mobile phone with a few accessories, a great idea and time to focus on developing your filmmaking skills.

I’ve had the opportunity to make films for Google, Canon, Red Bull and work on feature films like the Oscar short-listed documentary, The Eagle Huntress, where we were filming with state-of-the–art camera equipment that costs tens of thousands of pounds. But despite this, the iPhone with a few simple accessories is still my favourite camera to film with and the one I use the most because of its size, ease of use and the fact that I have it with me wherever I go. At the end of the day, how you use a camera is far more important than what camera you shoot with when making a film.

So in this blog I’m going to be giving my top six tips on how to capture cinematic footage using an iPhone so you can get started making your film without having to spend thousands on camera equipment. So, to achieve cinematic footage with an iPhone:

1. Use a manual camera app

Your phone has lots of auto camera settings turned on – like auto exposure, auto white balance, auto focus, auto stabilisation and these tools are great for home videos, but if you want to achieve a more cinematic look, you’ll need to have control over your camera settings. There are lots of options out there for manual camera apps but the best one I’ve found and like to use is Filmic Pro, which costs about £15. Once you’ve downloaded the app, it’s time to change a few settings to achieve the best results when filming.

2. Change the frame rate

Apple’s default frame rate is 30fps but if you want the cinematic look, I’d recommend switching it to 24fps as this is what most Hollywood films are shot at.

3. Set the exposure and focus

To set the exposure, click and drag the white circle on screen to the area you’d like the camera to expose to. Then hold it down until it goes red. This locks the exposure so it doesn’t change while you’re filming which is often a tell tale sign of amateur filming.

Then to set the focus, move the white square on the object or person you’d like to focus on. You can move this box around while filming if you want to change the focus or you can also click the box until it goes red, to lock the focus position.

4. Use a stabiliser

There’s lots of great options out there for your phone, my favourite is the DJI Osmo 3. This is a 3 axis gimbal which will help you achieve super smooth shots and can also work as a tripod. Getting steady moving shots is a huge part in achieving cinematic footage. If you can’t afford to buy a stabilizer you can balance your phone on a table or any other household objects while holding it. If you do use a stabiliser you need to make sure you turn off the auto stabilisation within your Filmic Pro app or else it will warp the footage as the gimbal tries to fight the digital stabilisation.

5. Use multiple focal lengths

This will help create emotion, and give depth to a scene. The iPhone 11 Pro has multiple lens focal lengths built into it, a 14mm, 26mm, and 52mm which gives you three different lens options for different scenarios when filming. You can easily switch between these three lenses in your filmic pro app. For those like me, who don’t have multiple lenses on their phone and want more options, you can buy third party lenses to stick on the front of your phone. I’d recommend moment lenses which are excellent and have several options depending on the focal length you want.

6. Use a grid guide

A grid guide divides up the width and height of your frame into thirds using two horizontal lines and two vertical lines. You can then use the rule of thirds to compose your shots. This is where you position your subject or the important elements in your scene along one of the grid lines, or at the points where the two lines meet on the grid. In the Filmic Pro app you can bring the grid up by clicking the guide button in the bottom right of the app.

The reason to use the grid and rule of thirds when filming is that more often than not, an off-centre composition is more interesting to look at and looks more natural than one where the subject is placed in the centre of the frame and the grid helps you achieve this.

So, when framing your shot, think about what the focus of the scene is – whether that’s your main character, an object or a landscape – and try to position it on or near the lines and intersections of the grid. They don’t have to be perfectly lined up, as long as they’re close. And this will help make your shot look and feel more cinematic.

So that’s it for my top six tips on how to shoot cinematic footage with an iPhone. If you found these tips and want more, check out my one-hour filmmaking masterclass where I share my top 10 secrets to making your documentary.

Does iPhone 12 have cinematic video mode?

Thanks to a third-party app called “Focus Live”, you can activate Cinematic Mode on your iPhone 12, iPhone 11, or even older iPhones to more than just satiate your thirst for vlogging.

Which iPhone has cinematic video?

With the launch of the iPhone 13 series, Apple introduced several new camera features that take advantage of the A15 Bionic processor and advanced machine learning. One of these is called Cinematic Mode.