Everyone’s favourite social media app Instagram has gone through many a change over the last few years. Algorithm improvements, feed changes and more updates have changed the way content is received and interacted with. One of the major introductions to Instagram has been ‘Insights’, allowing users to view analytics measuring the performance of their content, and better understand their audience. In this all-in-one guide, we’ll outline everything you need to know about Instagram Insights: how to access them, what they mean, and how you can use them to improve your Instagram strategy and your engagement rates. Show Explore The Data Behind Your Social Media Accounts 📊 Find the best time to post, track your follower growth, and understand what content works best with post and account analytics Contents
How To Access Instagram InsightsIf you’ve already activated Instagram Insights you can skip to the next part of our guide here. If not, to access your Instagram Insights you’ll have to take the following steps:
 (If you don’t have a Facebook Page you can create one during this step.) In order to have an Instagram Business account, you must have a connected Facebook Page. The Facebook page doesn’t have to be branded or have any content on there, it simply has to exist. Instagram Insights will now be available to you via your profile page. So let’s move on to finding out what these Instagram Insights actually mean and how you can use them to improve your Instagram marketing strategy… Video Tutorial: How To Access Instagram InsightsClip from Everything Instagram: The Ultimate Instagram Marketing CoursePlan & Schedule Your Social Media Posts Visually plan your posts. Drag & drop everywhere in seconds ✨ Instagram Insights MeaningWhen exploring Instagram Insights, you’ll come across many different terms, graphs and numbers which all indicate important metrics. We’ll now delve into Instagram Insights, defining the meaning of each of these figures and how you can extract valuable and practical information from them! To access Instagram Insights, navigate to your profile page and tap at the top where it tells you your profile visits – equally, you can tap the menu button in the top right-hand corner and find ‘Insights’ as the first option. Instagram Insights is split into the following three tabs, with each tab containing different information:
ActivityUnder the Activity tab, you’ll find two sets of Instagram insights: Interactions and Discovery. Let’s delve into each subsection and find out what each statistic means… Interactions:In this subsection, you can see the total number of actions taken on your account in the past week, followed by a list of other metrics. Here’s what these Instagram insights mean: Profile Visits – The
number of users that have visited your Instagram profile Using the graph you can see which day of the week has the most interactions, as well as a comparison of the interactions from last week. It should be noted that this section of Instagram Insights is limited to the past 7 days, however, other Instagram insights tools such as Hopper HQ’s Analytics can show you up to 28 days. Discoverability:The next subsection displays the overall performance and influence of your Instagram account using two key metrics: Reach & Impressions Reach – The number of unique accounts that have seen any of your posts This week-by-week information is highly valuable, as you can compare your reach depending on certain campaigns or social activity. Tracking these metrics is important to know whether your efforts to promote your Instagram account are successful, and should be a key part of any social media marketing strategy. The Activity tab in Instagram Insights therefore reveals the influence of your page, as well as details of how people have interacted with it. However, it should be noted that this section of Instagram Insights is also limited to the past 7 days. ContentUnder the Content tab, you will find Instagram insights relating to individual posts on your profile. This includes photo and video content, Stories, and even any promotional paid posts you may have published. The Content tab is split into Feed, Stories & Promotions… Feed:Here you’ll find all the important Instagram insights of the content on your feed from the past 2 years! You can sort your insights by content type, metric and time period. These are the Instagram insights you can filter by and what they mean: Calls – The number of unique accounts that followed the CTA to Call 💡 Check out our Social Media Marketing Glossary for a full list of definitions 💡 You can filter and order all your posts based on these Instagram insights to see which posts performed the best and worst: You can also delve deeper into each post to get more information. Clicking on each post then tapping ‘View Insights’ will open the in-depth analytics. Under this section of Instagram Insights, you can see the total interactions from each post, the breakdown of the engagement, and also most interestingly, the breakdown of the discovery of your post. This includes where all your impressions came from: be it hashtags, directly through your profile, home feed or other. Extend Your Reach With #Hashtags Use hashtag suggestions to reach the right people, create content that resonates with your followers, get more engagement on your posts, and save a ton of time doing it The Feed section of Instagram Insights is the easiest way to see what type of content is performing best with your audience, and also track how your engagement rate varies over time! In the Discovery section, you can see if your hashtag strategy is having a positive impact on reach, an equally valuable metric in Instagram Insights! Stories:Stories is another subsection under the Content tab where you can view the Instagram insights of your Stories. These metrics shed light on how users view and interact with your Stories, which can help you shape and plan Story content for the future… The Instagram insights you can access for Stories include: Impressions – The number of times your Instagram Story has been seen Using Instagram Insights for Stories can derive conclusions on the type of content that works best. The Navigation section offers key performance indicators such as Forward, Back and Next Story you can gauge your audience’s interest in your Stories. TRY HOPPER HQ FREERefreshingly Simple Post, Story + Reel Scheduling Visually plan all your social channels. Instagram, TikTok, Twitter, Facebook + LinkedIn. How do you see someone else's Instagram Insights?How to use the Profile Analyzer for Instagram? To start using Profile Analyzer, just type in the username of a person whose account you want to analyze without the @ sign and click Analyze. You get the results in less than 30 seconds.
What is follower insight Instagram?Android. Follower Analyzer provides you with relevant analytics about your Instagram followers. You can see who has unfollowed you and who is not following you back, track new followers, find mutual friends and view fans.
How do I see my follower stats?The quickest way to analyze your Instagram follower count history is by accessing the free Instagram Insights tool.. Change your personal account into a business profile.. Go to your Instagram profile page.. Click on the three lines in the upper-right corner.. Click on Insights.. Click on Total followers.. And that's it!. Why can't I view Insights on Instagram?You can view Instagram Insights after you convert to a business or creator account. If you switch back to a personal account from your business or creator account, you'll lose access to insights.
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How to see follower insights on instagram
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