By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy. Show Shoppers just aren't flocking to stores like they used to for Black Friday. And the world's largest retailer experienced that firsthand this year. Walmart saw a 5.3% dip in physical store traffic this Black Friday compared to last, according to estimates from Placer.ai, a location data company. And big-box stores across the board saw fewer people coming in: Placer.ai estimates that Target and Lowe's saw Black Friday foot traffic decline 2% and 18.6%, respectively, compared with last year. But that doesn't mean fewer people are shopping at Walmart and its rivals. Global online searches for the term "Black Friday deals" were up 246.6% this year, according to a study from data platform Semrush – suggesting that more customers may be interested in seeking deals online. And among retailers, Walmart led the pack in online searches leading up to Black Friday, according to a CNBC review of data in November from technology company Captify, which tracks more than 1 billion searches a day from websites globally. Walmart saw searches for Black Friday discounts spike by 386% year-over-year, per the company. Black Friday serves as an example of the Bentonville, Arkansas-based retail giant's push in leveraging its omnichannel operations as it continues to balance its traditional brick-and-mortar shopping approach with a pandemic-induced spike in ecommerce sales. Walmart declined to comment on its performance in stores and online during Black Friday. The retailer ran a full-court press on its digital Black Friday sales, offering three online-only days of deals earlier in November ahead of the day after Thanksgiving. The company has been attempting to recapture the magic it had from the early days of the coronavirus pandemic, when the world hunkered down and primarily turned to online shopping. In the second quarter of 2020, Walmart US ecommerce sales increased 97% compared with the year prior. Meanwhile, this year, that growth has slowed – the second quarter of 2022 saw 12% year-over-year growth for Walmart US e-commerce sales. To be sure, Black Friday still provides a boost in store traffic for Walmart. Compared with the daily average number of Walmart shoppers for the first three quarters of the year, Black Friday brought a 77.1% increase in shoppers at Walmart stores across the nation, according to Placer.ai data. "Even compared to a Black Friday in 2021 that was limited by rising COVID cases, and an active effort by retailers to shift focus away from the retail holiday, brick-and-mortar visits were down nearly across the board," Ethan Chernofsky, VP of Marketing at Placer.ai, said in a statement. "The data serves as the latest indication of the ongoing decline of Black Friday's centrality. Nonetheless, the day did still drive a massive surge in visits." The day seemed to bear fruit for Walmart despite the estimated drop in physical-store visits, according to Mari Shor, a research analyst with Columbia Threadneedle Investments. "It's getting harder and harder to kind of decipher how individual stores are doing over Black Friday," Shor told Insider. "But I would say overall the high-level reports I've seen have been positive for Walmart on Black Friday across (product) categories." Got a tip about Walmart? Ben Tobin can be reached by email at [email protected] or via the encrypted app Signal or text at (703) 498-9171. Retailers have been waiting longer and longer to reveal their specific plans for the week of Black Friday, now that the shopping event begins as early as October and most companies focus on "early Black Friday" deals first. Today, we've finally got more information from Walmart and all the official Black Friday discounts you can expect to shop this week. Similar to Target, you'll find the usual range of Black Friday deals at Walmart this year, including TVs, streaming devices, video games, home appliances, and more. There are a few select Apple products on sale as well. Walmart's Black Friday ScheduleWalmart has been hosting a "Deals for Days" event all month long, with fresh markdowns appearing every Monday. This remains true this week, with most of the big Black Friday discounts scheduled to appear today, November 21, and continue through Black Friday on November 25. Walmart+ users get early access to the deals today with online sales beginning at 12 p.m. ET for these members. For everyone else, online sales start tonight at 7 p.m. ET, and many of the same sales will appear in stores on Friday.
Walmart Black Friday - Deals Start 11/21Like many retailers, Walmart's Black Friday offerings are wide and varied. You'll find major markdowns on video games, appliances, TVs, smart home products, speakers, headphones, and more. We've divided up some of the major discount categories in the sections below, and remember that while many of these sales are live now, some won't appear until later in the day. SITEWIDE SALE Walmart's Black Friday EventTVs
Streaming Devices
Video GamesWalmart's Black Friday discounts on video games match many of the same ones we're seeing at other retailers, including the annual Nintendo Switch bundle with Mario Kart 8 Deluxe for $299.00. Otherwise, you'll find the year's best prices on numerous popular games. Consoles
Games
Controllers
Audio
Smart Home
Apple
You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2022. Is Walmart having Black Friday 2022?Walmart's third (and final) Black Friday Deals for Days sale of 2022 starts on Nov. 21 at 7 p.m. ET, with early access for Walmart+ members from 12 p.m. – 7 p.m. ET.
What dates are Walmart Black Friday deals?When is Walmart's Black Friday Deals for Days 2022 sale? The first Walmart Black Friday Deals for Days sale started on Nov. 7, and the final sale (Cyber Monday) takes place on Nov. 28.
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